Privacy Policy

Last updated: 3 April 2025

At BIFL.co.uk, we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK data protection law.

1. Who We Are

BIFL.co.uk is a UK-based website that curates and links to high-quality, durable products available to UK customers. We may earn a commission from purchases made through some of the links on our site (affiliate links).

2. What We Collect

We may collect and process the following personal data:

  • Email address – if you contact us directly.

  • Website usage data – through cookies and analytics tools (e.g. page views, time on site, referring websites).

  • Affiliate click tracking – anonymised data on product links you click.

We do not collect sensitive personal data or financial details.

3. How We Use Your Data

We use your data to:

  • Respond to enquiries or feedback.

  • Improve the performance and usability of the website.

  • Understand which products and pages are most useful to visitors.

  • Track affiliate link clicks (anonymously) to help us run the site.

We do not sell or share your personal data with third parties for marketing purposes.

4. Cookies

We use cookies to improve your browsing experience and analyse website traffic. You can manage or block cookies in your browser settings.

5. Data Storage & Retention

We store personal data securely and only keep it for as long as necessary to fulfil the purpose for which it was collected.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion of your data.

  • Object to or restrict how we process your data.

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, contact us at hello@bifl.co.uk.

7. Third-Party Links

Our website contains links to external websites, including retailers. Once you leave BIFL.co.uk, we are not responsible for the privacy practices or content of those sites.

8. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.

Contact

For any privacy-related questions, please contact:
inbox@bifl.co.uk